The following is the last blog in a series focusing on EEO requirements and best practices for federal contractors regarding website content. Part 1 in the series focused on posting and notice requirements. Part 2 addressed accommodations for web users. Part 3 examined online job postings. Part 4 addressed online job applications. And our last blog of this series, Part 5, will address tips for building an inclusive career page.
Although organizations often desire to increase the number of diverse candidates applying for job openings, the tone of the career page or job posting can detract talented prospects from applying. Here are some tips to consider when building a more inclusive and welcoming website:
- Utilize gender neutral job titles such as salesperson vs. salesman in job postings and avoid using gender pronouns, he/she, and instead use ‘they/them’.
- Check the readability of the job posting and content on the career page to ensure it is appropriate for the educational level of the candidates you are trying to attract. Various applications, such as Microsoft Word, allow you to check your document to determine the grade level score of written content.
- When utilizing pictures, feature a diverse group of people such as various age groups, races, ethnicities, sexes, and abilities.
- Utilize captioning if the website includes videos. This will allow individuals with hearing impairments to read the content in the audio message.
- Include a prominently displayed diversity/inclusion message outlining the organization’s commitment to building an environment where all are appreciated and respected.
- Post employee testimonials of individuals who represent diverse groups such as minorities, LGBTQ+, veterans, individuals with disabilities, women, men, recent college graduates, or seniors.
- Prominently display instructions on how an individual with a disability can request assistance in applying for a job opening. And test your accommodation process periodically to ensure it is actually working!
- Consider a color scheme that would not present an issue for individuals with color blindness or other visual impairments, and ensure color contrast is sufficient to easily read text.
- Include information regarding the organization’s diversity, equity, and inclusion initiatives such as employee resource groups, mentorship programs, targeted recruitment efforts, and volunteer and community support for under-served populations.
- Highlight company benefits especially those that are attractive to diverse populations as well as those desiring opportunities to advance in their careers and education (e.g. tuition reimbursement, hybrid workplace, flexible work schedules, vacation and sick day pay, maternity and paternity leave).
- Add a military to civilian job translator tool to your career page. This will help veterans find civilian jobs best suited for their skill set.
Have you registered for next week’s webinar, “Tips for Conducting a Website Review for Federal Contractors“?